Source:Business Wire India
Dalda, India’s most iconic brand, associated with taste and purity was today announced as the No. 1 brand in edible oil in 2013 as per the A.C. Nielsen report –“Most Trusted Brands of the Year.”
The Most Trusted Brands survey is annually conducted across the country. Brands were evaluated on parameters such as quality, value for money, recommendation, and consumer connect. The study was conducted with 7200 respondents across the length and the breadth of the country.
Commenting on this prestigious moment, Mr. Sagar Boke, Head – Marketing, Bunge India
said, “Dalda is a 75 year old iconic brand which has been closely entwined with the culture and history of India. Consumers have voted Dalda as the No. 1 player in the edible oil category thus showcasing their trust in the brand. This award also exemplifies that brand Dalda has transcended beyond Vanaspati and has successfully ventured into cooking oils. This is a testimony to our brand promise of taste & purity.”Dalda, one of India’s most iconic brands, associated with taste and purity recently announced the re-launch of its cooking oil range in the Indian market. Dalda oils are Zero in cholesterol and contain vitamins A, D & E that have nutritional benefits. They are available in variants of Refined Sunflower, Soyabean, Mustard Oils and Groundnut Oil. Celebrating 75 years of taste and purity, Dalda as a brand enjoys a vast loyal consumer base in India.