Nikon India Launches the Nikon D3300 Equipped with latest EXPEED 4 image processing system: Superior Image Quality in a Lightweight Body

A Powerful Combination of Effortless Operation, 24.2 Megapixel High Resolution and 13 Special Effect Modes to Outspread the Enjoyment of Photography

Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, today announced the new Nikon D3300, a DX-format model featuring advanced technology that enables capturing high-quality images easily, even for the novices. The AF-S DX NIKKOR 18-55 f/3.5-5.6 VR II kit, a smaller and lighter normal zoom lens is launched with the Nikon D3300, maximizing the camera’s portability. Its new retractable-lens mechanism brings about a smaller and lighter form factor bringing out enhanced photographic experience.

The lightweight camera is equipped with a high resolution 24.2 megapixel DX-format CMOS sensor without an optical low-pass filter and the latest EXPEED 4 image processing system to deliver stellar image and video quality. Whether new to photography or upgrading from a point-and-shoot, the D3300 features Nikon’s instructive Guide Mode with increased options to help unleash the photographer within you.

A congregation of advanced features, including a 5 frames-per-second (fps)* high-speed continuous shooting mode and an ISO range of 100 to 12800, prepare the D3300 for fast-paced action and challenging lighting conditions. Budding film-makers can also take advantage of the smooth Full HD movie recording with 1080/60p support. The D3300 features 13 special effect modes and various retouch menu options to extend the enjoyment of photographic expression. Users will also be able to take advantage of the WU-1a Wireless Mobile Adapter to wirelessly control the camera’s shutter, and transfer images to smartphones and tablets based on Android and iOS operating systems, designate image size and add location information to images.

 

Speaking on the announcement, Mr. Hiroshi Takashina, Managing Director, Nikon India said, “Nikon has always vouched for enriching photography ecosystem in India and with the launch of Nikon D3300 we are reinforcing our commitment to Indian market. The Nikon D3300 is well suited for beginners, amateur photographer and photo-enthusiasts and the easy operability will certainly encourage consumers for capturing moments which can be cherished forever”.

 

Mr. Takashina added, “The launch of D3300 is a fine example of quality and innovation. With the advanced features and ease of use the Nikon D3300 is aimed at giving consumers more choices and assurance of exceptional image quality and a richer photographic experience.

 

On the announcement, Mr. Sajjan Kumar, Vice President – Imaging, Nikon India said, “We are pleased to announce new entrant in our D-SLR range, the new Nikon D3300 is amongst our popular range and is equipped with Nikon’s latest EXPEED 4 higher speed processing engine and D-Movie function that supports recording of smooth 60p full-HD movies. We are positive that the lightweight body and advanced features like Nikon’s instructive Guide Mode with increased options will surely augment photographic culture in India”.

 

The D3300 offers superior image quality for those looking for a simple, easy-to-use camera, while also serving as a gateway to Nikon’s rich D-SLR ecosystem. The D3300 also features an  button that enables direct and quick access to menu settings. Higher-definition characters and icons in the information display with larger ISO sensitivity indication further simplify system navigation.

 

The new Nikon D3300 delivers outstanding image quality with easy operability by leveraging Nikon’s renowned technologies. The 24.2 megapixel DX-format CMOS sensor is manufactured without an optical low-pass filter (OLPF), producing unprecedented levels of detail and sharpness in its class. Nikon’s EXPEED 4 image processing engine translates the data from the sensor into incredibly clear, lifelike images and videos with vivid colors and minimal noise. The camera offers improved depth and clarity in gradation rendering and higher accuracy of automatic white balance. Impressive performance is possible in extreme low-light situations with an ISO range of 100 to 12800 that can be expanded to 25600.